#LightUpMBC 2025
The #LightUpMBC campaign is the world’s largest visual representation of awareness for metastatic breast cancer. It is a global initiative aimed at providing hope for the MBC community and funds for metastatic breast cancer (MBC) research to benefit METAvivor. Held annually in October, the campaign partners with hundreds of iconic landmarks around the world to illuminate in the symbolic MBC awareness colors of green, teal and pink. By uniting patients, families, and supporters, #LightUpMBC shines a spotlight on the urgent need for more research and resources to improve outcomes for MBC patients.
JOIN US ON OCTOBER 13!
A global campaign to raise funds & awareness for MBC research
On October 13, National Metastatic Breast Cancer Awareness Day, over 270 landmarks across all 50 U.S. states and 20 countries around the world will light up in the MBC awareness colors of teal, green and pink in a show of solidarity with the metastatic breast cancer community as part of the #LightUpMBC Campaign to benefit METAvivor.
The #LightUpMBC campaign is the world’s largest visual representation of awareness for metastatic breast cancer. It is a global initiative aimed at providing hope for the MBC community and funds for metastatic breast cancer (MBC) research to benefit METAvivor. Held annually in October, the campaign partners with hundreds of iconic landmarks around the world to illuminate in the symbolic MBC awareness colors of green, teal and pink. By uniting patients, families, and supporters, #LightUpMBC shines a spotlight on the urgent need for more research and resources to improve outcomes for MBC patients.
#LightUpMBC Live is a dynamic virtual event that serves as the centerpiece of the #LightUpMBC campaign, bringing together the metastatic breast cancer (MBC) community and its supporters for an evening of storytelling, inspiration, and impact. Hosted annually on October 13 on Metastatic Breast Cancer Awareness Day, this live-streamed program features powerful stories from MBC patients and their families, musical performances, and appearances by special guests who amplify the mission of raising awareness and funds for MBC research. #LightUpMBC Live provides a platform for education and advocacy, highlighting the urgency of funding scientific breakthroughs for the most advanced stage of breast cancer. For more info on how to watch, get involved, or view the list of participating landmarks, please visit www.LightUpMBC.org
What is Metastatic Breast Cancer Awareness Day?
October 13th is nationally recognized as the official Metastatic Breast Cancer Awareness Day, in an effort to drive awareness that MORE research is needed to find a cure. Only about 5% of overall breast cancer research in the U.S. goes to MBC research. If we can find a cure for MBC, we can end death from breast cancer. Due to a lack of public knowledge about MBC compared with early stage breast cancer, there are many widespread misperceptions. There is NO CURE for MBC.
HOW TO WATCH #LightUpMBC LIVE
@METAvivor YouTube Great way to watch on the big screen!
@METAvivor Facebook Live for an interactive experience (Click the highlighted METAvivor circle to see the livestream)
Special thanks to our streaming partner LiveOne who makes this livestream possible. Watch on the LiveOne app and platform.
Special thanks to our distribution partner Glamour. For more stories on MBC and to watch, please visit the Glamour site HERE.
Participating Landmarks
Check HERE to see if your city is participating in #LightUpMBC 2025. We have over 270 landmarks in over 175 cities participating!
Snap a photo of a participating landmark in your city on 10/13 and be sure to tag @lightupmbc and use hashtags #LightUpMBC #METAvivor on Facebook or Instagram for a chance for your photo to be featured during #LIghtUpMBC Live or reshared on our social channels.
Feel the unity of the night as landmarks around the world shine a light on the importance of awareness and funding for Metastatic Breast Cancer research.
LANDMARK OWNER INQUIRIES
Are you a landmark owner that would like to join our campaign by lighting in MBC colors (Green, Teal and Pink) on October 13th?
U.S. Landmarks
Laura Inahara Founder, #LightUpMBC
LightUpMBC@gmail.com
Sponsorship and Press Inquiries
#LightUpMBC Live & National Sponsorships
Tami Bowling
Global Campaign Director
Producer #LightUpMBC Live
LightUpMBC.CampaignDirector@gmail.com
METAVIVORS AND VOLUNTEER COMMUNITY
Volunteer as a #LightUpMBC Ambassador!
Engage in fundraising, securing landmarks, press outreach, proclamations, or participate in #LightUpMBC Live.
If you would like to volunteer with #LightUpMBC 2025, please sign up here: #LightUpMBC Ambassadors: Volunteer Sign-Up. If this form is not working for you, please email lightupmbc.volunteerdirector@gmail.com
In the news
Light Up MBC on The Today Show | 2023
Light Up MBC on Good Morning America | 2022
The inspiration behind the campaign
Jessica Moore was a nurse at a skilled care unit. She embodied the word “care”, dedicated her life as a healthcare worker to helping others, and was even recognized with the “Caregiver of the Year” award by the organization that she worked for. At the age of 32, she was diagnosed with metastatic breast cancer and passed away from the disease less than 4 years later. During her treatment, her family formed the Moore Fight Moore Strong (MFMS) organization to shine a light on the need for MBC awareness & research. In October 2017, the first bridge to light in MBC colors was the Memorial Bridge in Portsmouth, NH near her hometown. #LightUpMBC is the result of years of hard work from MFMS to light up the world to bring awareness and funding to critical MBC research.
What is Metastatic Breast Cancer Awareness Day?
October 13th is nationally recognized as the official Metastatic Breast Cancer Awareness Day, in an effort to drive awareness that MORE research is needed to find a cure. Only about 5% of overall breast cancer research in the U.S. goes to MBC research. If we can find a cure for MBC, we can end death from breast cancer.
- Approximately 30% of early stage breast cancer survivors will have a recurrence as metastatic disease, even after completing successful treatment.
- Metastases can occur as early as several months to 25+ years after treatment.
- 685,000 people a year die from metastatic breast cancer globally.
- Only 31% of U.S. MBC patients live longer than 5 years, and only 11% of live longer than 10 years.
Due to a lack of public knowledge about MBC compared with early stage breast cancer, there are many widespread misperceptions. There is NO CURE for MBC.
Know the
stats
Approximately 30% of early stage breast cancer survivors will have a recurrence as metastatic disease, even after completing successful treatment.
Metastases can occur as early as several months to as late as 25+ years after treatment.
685,000 people a year die from metastatic breast cancer globally.
Only 31% of U.S. MBC patients live longer than 5 years, and only 11% live longer than 10 years.
Why green, teal and pink?
The pink ribbon is well-known for representing the fight against breast cancer, but most MBC patients feel that pink does not encapsulate their experience. Metastatic Breast Cancer may start in the breast, but its spread to vital organs makes the disease fatal.
To highlight the uniqueness of the disease and show its commonality with other Stage IV cancers, METAvivor designed a base ribbon of green and teal to represent metastasis.
- Green represents renewal, hope, and immortality
- Teal symbolizes healing and spirituality
- Pink signifies the metastatic cancer originated in the breast
See this story from Glamour for more info on the tri-color ribbon and how this #LightUpMBC campaign has become a movement for change.
Stay connected with #LightUpMBC!
Follow our social channels on Facebook @LightUpMBC and Instagram @lightupmbc.
To donate by check:
To donate by check, please mail to the address below and include #LightUpMBC and the state/person you are honoring in the memo line.
METAvivor Research and Support
7780 Elmwood Ave, Suite 130
Middleton, WI 53562
(Make checks payable to METAvivor)
ABOUT METAVIVOR
METAvivor Research and Support, Inc. is a non-profit organization that funds research to benefit people with stage IV metastatic breast cancer (MBC). We also raise awareness, advocate for, and provide information and support to people living with MBC. Donationa made to METAvivor goes to fund metastatic breast cancer research.
Since our founding in 2009, we have awarded 218 research grants totaling over $37 million to fund research for stage IV breast cancer. We provide support for people living with MBC. We train stage IV breast cancer patients to be advocates and peer support leaders. METAvivor also offers education programs about stage IV metastatic breast cancer and the latest research information specific to the disease.
To learn more about the grants we have awarded, please visit www.metavivor.org/research.
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