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Thirty years ago this month, the Susan G. Komen Breast Cancer Foundation (now Susan G. Komen for the Cure) was founded. This October will mark the 27th National Breast Cancer Awareness Month. It has been 20 years since the now-ubiquitous pink ribbon first showed up at Estee Lauder cosmetic counters. Thirty years of breast cancer activism and awareness-raising. Thirty years and counting … but counting what?
